In partnership with music powerhouse Interscope Records, Electric Sky is the first premium, consumer-friendly wine born out of music.
Following a successful launch in New York, Texas, and major music festivals nationwide, Electric Sky Wine debuted in Los Angeles in the beginning of June and is on the rise.
The brand started two years ago with the aim of disrupting the traditional wine business with a premium quality wine born out of music and festival culture.
“Music is such a seminal part of Electric Sky’s DNA,” says Daniel Sena, Head of Strategic Marketing at Interscope Records. “In so many places where music is consumed, wine is also consumed. So, our goal was to create a premium wine that could complement the music lover’s on-the-go lifestyle.”
The wine has proven to be a hit at festivals such as Governor’s Ball, Meadows, North Coast, Bonnaroo, SXSW, and many more, far outselling wines in traditional glass bottles.
The wine is offered in convenient, single serve, stackable portions with four easy-to-sip varietals: French Rosé, Italian Pinot Grigio, California Moscato, and California Red Blend
This is the first and only wine brand housed under a music label Electric Sky Wine is under the control of CEO James Hubert .
“We want to make quality wines that are refreshing and accessible wherever people come together to have fun and connect,” Hubert said.
Millennials now serve as the largest generation of wine consumers, consuming 42% of wines in the US last year.
“We believe that the younger wine consumer will embrace this new approach and is ready for a brand that understands their needs, and can engage with them directly, providing music-centric experiences they enjoy,” Hubert said.
The launch of Electric Sky is a natural fit for the brand as it’s a city of music lovers. The wines launched in stores throughout the region at the peak of Summer, and made appearances at industry tastemaker events and festivals from coast to coast.