It is quickly becoming quite obvious that the live festival paradigm has shifted—festivals now involve extreme-luxury experiences. But there is a blatant truth, here: its definitely going to cost you.
Amid today’s over-saturated festival landscape, festival producers have wisely discovered that it takes substantially more than a great musical lineup to gain the attention of the consistent return ticket buyer—the holy grail of festival-goers. Over the last several years, the massive amount of music festivals from which to choose has left many smaller festivals in the dust; many of them have closed their doors (or fields) for good.
However, contrarily, successful festival producers/creators have remained vigilant to their scope of the festival the environment. Apparently, they have realized a common denominator. They have landed on the theory that there is a certain alchemy which leads to successful festival endeavors:
Great Lineup + Great Experience = Awesome Festival!!!
KAABOO festival, in Del Mar, California, has taken that alchemy and substantially raised its potency. KAABOO will celebrate its fourth year of existence this year. And this is a special year in that they with roll out their new VIP program. The program (or experience) is aptly named “The Ultimate Hang“—and it is unapologetically Super-VIP. This experience one of a kind experience will take place overlooking the Pacific Ocean.
KAABOO’s Cheif Branding Officer (CBO), Jason Felts reveals, “This program will be unlike any other festival program. The name fits. It is ultimate viewing, you will be in spitting distance to the front of the stage. You can choose your own vantage point: side stage, backstage, pit. We will also offer reserved front row seating at the comedy performances. You can have unlimited beverages throughout the venue, with front of stage cocktail service, with a dedicated waiter. You will have no need to leave your great spot to get a drink. You will have priority meet and greets. We will create ultimate experiences and exclusive curated activities.” We can gather this is going to be a special event. KAABOO has been testing elements of this experience for the past three years; they know quite a bit about hosting memorable festival experiences.
KAABOO has a surfing-themed ticketing structure:
Hang Loose $349
Hang Five $849
Hang Ten $3299
But it is definitely the Ultimate Hang experience that is the most noteworthy. The tickets are priced at $15,000 USD (per person). At this staggering price-point, festival-goers can expect:
- Private acoustic shows
- Celebrity-hosted wine tastings
- On-demand golf cart service
- Back-stage tour bus access
- Gourmet Chef-prepared meals
- Luxury transport from hotels
- On-site concierge
- complimentary valet service
This sounds pretty awesome, right? And there is a good reason why KAABOO can demand such a price—they know a thing or two about the elevated festival experience; In some ways, they coined the term. KAABOO is nominated by Pollstar as “Music Festival of the Year” for 2017. And, not to worry, they have a payment plan option.