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Louis Cole is Ugly and Proud in New Music Video

Louis Cole

It’s not the funk-anthem that we wanted, but it’s the one we deserve.

New release, When You’re Ugly, by Louis Cole and Genevieve Artadi, is a kitchy funk-anthem that takes that ageless mantra, “I’m Ugly and I’m Proud to its logical edge.

Since 2010, pop-funk artist Louis Cole and his long-time collaborator, Genevieve Artadi have been uploading trend-topping content to their YouTube channels. The pair’s themes usually involve glitzy animations, brash lyrics, and an aversion from good video editing. The absurdist funk-number featured here is their latest addition to that collection.

The duo first found fame through a plug on popular YouTuber Jack Conte’s channel. Their cover of Britney Spears’ “3” fizzed to the top of Trending with their songs “Overtime” and “Hanging on” doing the same. It’s been world tours and impromptu collabs for the two ever since.

While the group often operates under the band name KNOWER, When You’re Ugly is primarily a work by Louis Cole. In this gem of a music video we see Cole donning a gory morph suit that looks like something out of your high school Health textbook while Artadi somehow makes dental headgear look good.

When You’re Ugly pretty much sums up adolescence, or it did mine anyways: smashing mailboxes in fits of anarchy, loitering on train tracks with the other randos, and coming to terms with your own crippling ugliness. Keep track of what these two are doing at louiscolemusic and GenevieveAtardi.

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