The power and influence of Urban Music has grown exponentially within the last decade. Music lovers from all walks of life, and throughout different cultures, have discovered and are now connected to urban music. This was extremely obvious at the Grammys last night, when The Weekend was awarded with “Best Contemporary Urban Album”. This is, arguably, one of the most prestigious awards to be attained by an urban music artist in the Grammy-sphere. The Weekend went toe-to-toe with other amazing urban artists including SZA, Childish Gambino, and Khalid; this was not an effortless win—It is well earned.
Also noteworthy, was the victory of Bruno Mars, who took home the award for “Album of the Year” for “24K Magic”; he was up against Jay-Z, Kendrick Lamar, and Lorde. The Artist’s place among these talented artists is clear—he was creatively dominant in 2017; his seemingly endless stream of hits last year proves this notion. Bruno’s performance of Finesse, with rapper Cardi B., was well received by the star-studded crowd. Kendrick Lamar dominated the rap categories; the artist was awarded “Best Rap Song” and “Best Rap Performance”. These awards (two of the mostly highly coveted in the category) were in response to his ‘Damn’ album (released in 2017).
The award for “Best Traditional R&B Performance”, went to Childish Gambino, for ‘Redbone’. And, as If the music winnings alone were not enough, Kendrick Lamar was awarded with “Best Music Video” for ‘Humble’. We all adore these artists; and, while it is great to celebrate with all of the award-winners, we also recognize the efforts of the countless producers, sound engineers, and other professionals who were responsible for the completed winning projects. It is my emphatic belief—and If the Grammys are an indication—that, 2018 is going to be an amazing year for Urban Music.