Thursday night at the Microsoft Lounge in Los Angeles the rock band X Ambassadors premiered the music video for their new single ‘Ahead of Myself’. The event also featured an intimate acoustic performance where attendees enjoyed light food, sipped on Interscope Record’s Electric Sky Wine and listened to the live set where X Ambassador’s performed their hits “Unsteady”, “Renegades”, and “Ahead of Myself”.
‘Ahead of Myself’ is about trying to move on, but not being able to just yet. The guitar in the background makes it easy to sway along as we listened and sang along to the hit.
“‘Ahead of Myself’” is really special and we’re excited to see what everyone thinks about it,'”
the boys said when asked if they had a favorite song they’ve recorded.
Before premiering the video frontman Sam Harris discussed why he made the video with directors Jake Kovat and Rob English.
“We wanted to do something different and we wanted to kind of up-end the idea of what the expectations are for music videos…And for this, we wanted to take what you take for granted in a video and turn it on its head. So what we did hear, that vocal is a live vocal tape,” Harris said.
For those who don’t already know, the X Ambassadors are an American rock band from Ithaca, New York. The popular band consists of lead vocalist Sam Harris, keyboardist Casey Harris, lead guitarist Noah Feldshuh, and drummer Adam Levin. Their most notable songs include “Jungle”, “Renegades”, and “Unsteady”. The band’s debut full-length album, VHS, was released on June 30, 2015.
When the band isn’t too busy touring or recording new music, they’re off visiting family. Harris talked about his family and the reasoning for the Rochester, New York setting of the new video. He said his mom was born in Rochester and his grandfather worked at the Kodak building in Rochester.
“We wanted to show some love to upstate New York because myself and my brother are from Ithaca. And so we brought it home and this just felt really, really just raw and authentic. And that’s kind of what we wanted to do first right out the gate with our video,” Harris said.