Mother’s Day weekend brought the whole fam out to the Jill Scott and Erykah Badu Verzuz battle on Instagram. Their battle broke records for the series, with over 700K viewers and more than 1 billion impressions. Both ladies came out triumphant, with the fans ultimately being the real winners for experiencing that for free.
Last week’s battle was between two Southern artists who ruled the 2000s, Ludacris and Nelly. Fans have been downplaying Nelly’s impact and had Luda being victorious. However, the battle re-introduced Nelly as the force he was during that time, but in the end, fans still think Luda came through with the W due to his lyrical skills.
All artists saw an increase in their social media following and significant increases in their streaming.
The next battle will be on Saturday at 8pm EST/5pm PST and will feature dancehall artists Bounty Killer and Beenie Man.