“I Love It” has bars split between Kanye West and Lil Pump, with the occasional interjection by Adele Givens. The video reaches barely over the 2:00 minute mark, but in that time, Ye and Pump pack in a fun filled time. Ye takes the Yeezy aesthetic to a whole new level with their Roblox-esque costumes. Even Pump is rocking what I assume to be size-45 cream Yeezy’s.
It’s short and comical. While Pump’s performance seems a little more on point, Ye stays witty and laidback. This track shows that even when you’re some of the top rated artists of today, sometimes you have to kick back and make fun of yourself.