‘Blackout’ campaign is an initiative started in lieu of civil disobedience which holds record companies accountable given the on-going symbiosis between the music industry and the black communities from which it profits from the most.
Brianna Agyemang and Jamila Thomas, two female executives in the recording industry, started the campaign. The executives explained the significance of ‘Blackout’ in the following statement:
“Our mission is to hold the industry at large, including major corporations + their partners who benefit from the efforts, struggles and successes of Black people accountable. To that end, it is the obligation of these entities to protect and empower the Black communities that have made them disproportionately wealthy in ways that are measurable and transparent.”
Many artists and labels have voiced their support for the campaign. From record labels such as Warner Music Group pledging to use Tuesday to “reflect and combat racial justice”, to artists such as Russ, fundraising by selling hoodies and Colyer, who has pledged to donate 100% of his royalties to Reclaim The Block and Black Visions Collective. Yesterday across the nation supporters supported the action along with other major corporations. The goal was not to stay silent but show support to the war on race by supporting black-owned business and sharing valuable information only. This movement will continue every Tuesday until justice is served and a change is in affect.